Why is Beyond Print actually called Beyond Print? Why is the paper crisis, of all things, giving mass customization a boost, and why is ‘digital only’ a dead end? In an interview with ipaper.io, Bernd Zipper not only provides answers to these questions, but also explains why it is so important for advertisers to develop a comprehensive concept in which printed and digital forms of advertising are intertwined. Curious?
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In fact, the forecasts looked quite good: 7.1 percent growth in B2C, 8.5 percent in B2B. Then came Corona – and the paper shortage, rising energy prices, and the Ukraine war. A lot has happened in the 785 days since the last Online Print Symposium. Bernd Zipper revealed at OPS 2022 in the Science Congress Center Munich what impact this has had specifically on online print.
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It is said that the pandemic has driven digitization in German companies. But there is much more to “real” digital transformation than zoom calls or modern machines. Bernd Zipper explained why letting go is so important in the process, why the right “bubble” matters, and why you must never lose sight of the relevance of your products as a guest on the “Bigital Thinking Podcast” hosted by Eric Bradatsch.
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The Bundestag elections mark the end of the Merkel era, and a new government is getting underway in Berlin – possibly with a digital ministry at the federal level. Even though there was hardly any talk of it in the first TV coverage, all parties are discussing the idea, and the business community is clearly in favour of a digital ministry. It would suit the printing industry as long as the bureaucracy is kept in check.
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Online retailing is booming. Yet it does so almost entirely without direct mail and printed advertising brochures. Providers such as the Dutch company, Publitas, enable retailers to publish dynamic and digital catalogues. The printing industry is nevertheless benefiting from the strong growth in e-commerce. The printing of packaging and a wide variety of inserts is worth its weight in gold.
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Our colleague Knud Wassermann asked Adrian Mayr, Head of Product Management & Corporate Marketing at Müller Martini, how the company is driving the digital transformation in print finishing and what further development priorities are envisaged.
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Less radical, albeit with the same objectives as the Latvian company Linovia (see our blog→
The Online Print Symposium in one sentence? It is THE source of ideas for online→
You will soon be able to read about this in the editorial section of the→
Increased speed in structural change, digital business models and transformation – the twenties will provide→