Tagged: digitalization

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A week ago, at #BOPE22 – the Benelux Online Print Event 2022 – in Antwerp, the motto was “Back to e-Business.” But what does this e-business – or more correctly digital commerce – actually look like for print shops in the future, now that Corona has reshuffled the cards? On the one hand, I’m sure it will be simpler and more personal for customers, and on the other hand, it will be “headless” – and THAT, in turn, has nothing whatsoever to do with headless business.

mypromo Werbeartikel mach ich online
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Massive cancellations of trade fairs and events have recently put a damper on the promotional products market. Nevertheless, the industry is robust. On the road back to its former greatness, digitization and online sales are playing an increasingly important role – areas in which promotional products retailers have not exactly been model students. To change that, the networking platform mypromo, has repositioned itself.

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Would you like to improve the world a little? Well, maybe not the whole world, but at least the immediate environment in which you live. Every change begins with the first step, and we take this first step when we are aware that something has to happen. This is followed by intrinsic motivation, that is, a genuine and urgent desire. In order to change, we need to acquire knowledge of how things could be done differently. We need to practice and increasingly achieve skills that are necessary for change. In order for change to occur, we must examine and adapt our actions.

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It is said that the pandemic has driven digitization in German companies. But there is much more to “real” digital transformation than zoom calls or modern machines. Bernd Zipper explained why letting go is so important in the process, why the right “bubble” matters, and why you must never lose sight of the relevance of your products as a guest on the “Bigital Thinking Podcast” hosted by Eric Bradatsch.

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Successful renewal or innovation only succeeds by action. What makes the printing industry tick? A new press, a modern, cooperative corporate culture, sustainable production or a completely new print product? Being innovative is a matter of point of view and is based on the actual purpose of the company. Innovative can be the artistic letterpress printer as well as the fully automated online printer. In the printing industry, innovation can be seen from many sides.

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Magazines are dying out. Nevertheless, they are still in vogue: While individual titles are disappearing, others are joining them. What does a magazine have to bring to the table today in order to survive on the market in the long term – and is this really always the goal? Radio and television have not sealed the demise of the printed magazine, despite the usual warnings.

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How can you measure the digitization of an economy? The data service provider Euler Hermes uses five criteria in its Enabling Digitalization Index. Germany scores well in the current ranking. That shows: We can digitize! Nevertheless, there is still a lot to be done. This applies to the economy and society as well as to the printing industry. Despite all the prophecies of doom, digitization in Germany is no longer a #newterritory.

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We constantly hear: Digitization has to move faster. In schools. In administration. Currently, of course, also with the health authorities, in order to get a better grip on the Corona crisis. And in the economy, as well. It’s as if everyone believes that digitization could easily solve all of our problems. But we all know that this is not the case.

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Haeme Ulrich is a consultant. The Swiss native has focused on leadership, digital transformation and multi-channel publishing. The Covid 19 crisis hit the printing industry hard. How do you assess the current situation and how are the companies you work with doing?

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A printer has informed me that he has further developed the functional scope of his industry software with his own team from the prepress stage in the direction of CRM and has extended his EcoSystem for a customer to include subscriber management. Does that make sense?