With dropshipping, customers order from the online retailer as usual, but are supplied directly by the manufacturer or wholesaler. In other words, the online retailer offers products without having them in stock or manufacturing them in-house. Customers want security. In the entire process, in quality, in payment and in delivery.
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The dropshipping trend seems to be made for the print industry: Here, the processes and structures of modern online retailing have already been anticipated to some extent in the past. A new Shopify tutorial explains how print-on-demand processes work – and also shows what print shops need to bear in mind. With dropshipping, an online retailer sells goods that are produced on-demand and then shipped directly from the manufacturer to the customer.
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LEAD-PRINT? Familiar, huh? But who is behind it? Bernd Zipper met with the CEO of→