We have known since the pandemic and the countless online stores that have emerged since then that Shopify is not merely an interesting and simple solution for entering the world of e-commerce. The e-commerce platform is also increasingly becoming an interesting field of activity for print shops – keyword dropshipping – and other providers from the printing industry.
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With “More than Print”, Elanders Print & Packaging has launched its own podcast – and invited a real print enthusiast for the very first episode. In a conversation with Steven Asumang, Head of Marketing & E-Commerce, Bernd Zipper explains why print is sexy even (or especially) in an increasingly digital world, why media use is like a toolbox that everyone should be able to put together freely, and what print stores are able to hold their own. Curious?
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Anyone looking for individual posters, (large-format) wall decorations or iconic images on the internet will sooner or later end up at myposter or one of the brands belonging to the group. How the founders managed to make the myposter brand so successful – and keep it successful – is what the new episode of Zippers Insights is all about.
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Anyone who believes that the customer journey ends as soon as an order has been placed is mistaken. After all, it is the following communication with the customer – in addition to other factors relating to delivery, tracking and returns management – that holds enormous potential for improving customer loyalty and differentiating the company from the competition. Online printers should draw attention to this.
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Shopping online or selling products via online stores is becoming increasingly commonplace for customers and retailers alike. According to the latest figures from the German E-Commerce and Distance Selling Trade Association (Bundesverband E-Commerce und Versandhandel, bevh), industry sales of goods in e-commerce grew by a whopping 19 percent last year. And the association also expects double-digit growth for 2022. The good thing is that print service providers could also benefit from this development.
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It used to be simple: an online shop was an online shop and social media was primarily used for private purposes. Today, this distinction no longer exists, as social media and online shopping are increasingly merging into what e-commerce professionals call “social shopping”. According to a recent whitepaper by YouGov, the trend has what it takes to become the “new normal”. (Online) printers should also take note of this.
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Cloudprinter.com has conducted a study on the global impact of Covid-19 on the printing industry. According to the report, photo personalization, capabilities via Amazon and shipment tracking are shaping the digital printing industry. It’s been more than a year since COVID-19 went global.
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“If the sun shines at the weekend, sales drop,” Christian Burkhardt, CEO of Swiss company→
A brilliant idea and a three-room apartment were enough in 2003 to establish Posterlounge. Today→
360 onlineprint, a new online print provider with roots in Portugal, wants to spread throughout→