Sustainability is a buzz word, but it is so much more than that: awareness of the ecological footprint has been growing for a long time, and not just since “Fridays for Future”. The topic has also long since arrived in the print industry. As a raw material- and resource-intensive industry, it is under particular scrutiny by some customers. A recent report by the Bundesverband Druck und Medien (bvdm – German Printing and Media Industries Federation) shows that print and sustainable production are not mutually exclusive.