Digital commerce without social media? There really is no such thing anymore. Companies that sell their products online have long understood the importance of Facebook, Instagram and the like as advertising channels and incentives to buy: “Social selling” (or social shopping) is a marketing must.
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High, higher, highest: There are industries that have done anything but suffer as a result of the Corona pandemic and the lockdowns but have instead enjoyed the business of a lifetime. For example, various online retailers. And software companies whose tools make online commerce possible in the first place.
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Brick-and-mortar retailers operate stores that are freely accessible to everyone. And there are wholesalers that are exclusively available to traders. Similar structures can also be found in virtual, electronically supported commerce known as digital commerce. While some of the online stores are B2C, others focus on B2B customers. The respective orientation is also reflected in different models for online stores.
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The number of print shops offering open store concepts directly to customers or resellers has grown steadily in recent years. The onliners in Germany, Austria and Switzerland have implemented highly individual concepts. It is remarkable that not only the very large companies are successful in the business, but also small and medium-sized print shops. Print shops that perhaps 10 years ago would not have thought about implementing a web-to-print concept on the Internet.
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Monitoring is a great thing when you can track an order until it arrives. However, if the proverbial red shoes that you clicked on one time follow you around the web for the next 14 days, it starts to get annoying. This will now be a thing of the past. For Google, at least. The company has announced that it will no longer use technology that can track individuals across multiple websites. This marks the end of personalized advertising on the Internet as we know it today.
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