Tagged: Kirsten Hommelhoff

Kirsten Hommelhoff
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The printing industry has been undergoing constant change for as long as there has been a printing industry – whether it’s more powerful machines, new printing processes or new distribution channels. With artificial intelligence, the signs are now once again pointing to change, as the question of whether AI should be used in the printing industry has long since given way to the question of how.

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Anyone who believes that artificial intelligence will go away is sorely mistaken. AI has long been used in numerous applications – including in print production. The facets that need to be considered when using AI and where it has already changed processes were discussed on the second day of the OPS. There was also valuable input on the general question of how to survive in highly competitive markets – keyword: “all in”. Here is a short wrap-up.