The Initiative Online Print (IOP) welcomed three new members to its ranks at its autumn meeting at the end of September, which took place at Kalfany Süße Werbung GmbH & Co. KG in Herbolzheim and afterwards in Freiburg. The focus was on robotics and automation in the onlineprint industry.
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How artificial intelligence could change the online print industry was the topic of the first AI bootcamp of the Initiative Online Print (IOP). The content included possible applications of AI in practice: in small groups, the IOP members were also able to work together on initial, practical projects that should also be implemented in their own companies.
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Artificial intelligence not only brings new technical possibilities, but also redefines the requirements for companies. For example, security concepts must be rethought and redeveloped. The Initiative Online Print (IOP) regularly deals with the topic of cybersecurity, among other things. Current legal issues raised by artificial intelligence and cybersecurity in e-commerce are much more closely linked than one might think at first glance.
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Is artificial intelligence more of an opportunity or a threat? The market and opinion research institute YouGov and Statista have just dealt with this question – and to put it in a nutshell: Germans are divided in their opinion. But no matter what your personal answer to this question may be: AI is changing the way we work – and is not stopping at the C-level, i.e. the management level. It’s high time to get to grips with the topic.
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“Artificial intelligence is the nucleus of the greatest disruption of our society since the invention of the letterpress by Johannes Gutenberg,” says Bernd Zipper, Chairman of the Initiative Online Print e.V.. “We are in the midst of a dramatic change in the world of work – fields of work and processes will change at a speed never seen before and revolutionise our society in the long term,” Zipper continues.
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The new text generator GPT-3 (Generative Pre-trained Transformer) can write texts in the style of Shakespeare, create program codes, and translate foreign languages and legal paragraphs. Is this method the answer to all questions or does it end up as a tragedy because it does not find a suitable method among the 175 billion machine learning parameters?
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Artificial intelligence in the printing industry? Yes, undoubtedly it will come. But the smarter the→
Communication should always as targeted as possible – print companies need to provide their customers→