Tagged: mass customisation

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Will packaging designers soon be superfluous? At least that’s the impression you might get if you take a closer look at “Spring”, the new AI-based tool from British technology start-up “Sourceful”. Based on prompts and specific questions about the brand and desired packaging, it is designed to automatically generate.

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The brands Spreadshirt Create Your Own, Spreadshirt Marketplace, Spreadshop, TeamShirts as well as SPOD (Spreadshirt Print-On-Demand) came under one roof in the Spread Group. The company has invested heavily in production capacity. Does the business model still work and what has the pandemic done to the Shooting Star of merchandising?