Tagged: mass customization

Web-to-Print Podcast rissc Alex Sperrfechter
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Web-to-print, e-commerce, mass customization: where the Printformer from rissc is used, everything usually revolves around the personalisation of (print) products. In the latest episode of Zippers Insights, rissc founder and CEO Alexander Sperrfechter reveals why it is now impossible to imagine online printing without the Ludwigsburg-based IT company and why the future in W2P is “headless”.  

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Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group.