Web-to-print, e-commerce, mass customization: where the Printformer from rissc is used, everything usually revolves around the personalisation of (print) products. In the latest episode of Zippers Insights, rissc founder and CEO Alexander Sperrfechter reveals why it is now impossible to imagine online printing without the Ludwigsburg-based IT company and why the future in W2P is “headless”.
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Targeting niches is the key to success in the megatrend of mass customization. A current campaign by Designbomb shows what this can look like in practice: The portal offers business cards for furniture stores – which is actually a mass product, but in this case tailored to a very specific target group.
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The origins of communication lie within individual conversations. As print media became more and more→
Mass customization and personalization are regarded as global megatrends. But how should we grasp what→
Cimpress is strengthening its position in the US market through another acquisition. Yet this time→
myPrints – another online offering from the Westermann Group, this time focusing on educational print→
The customer is not interested in whether a product is printed or not! But print→
Increasing sales and higher profits indicate that the 2017 winds of change are benefitting Cimpress.→
If you like something you click on it. If you’re passionate about something, you have→
It was already on the cards – and now it is actually happening: Amazon is→