Anyone looking for individual posters, (large-format) wall decorations or iconic images on the internet will sooner or later end up at myposter or one of the brands belonging to the group. How the founders managed to make the myposter brand so successful – and keep it successful – is what the new episode of Zippers Insights is all about.
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There are many, many suppliers of posters and decorative murals. To be successful in this “Red Ocean” despite all the competition, you need a clear focus. Together with his wife Anna and his brother Marc, René Ruhland has built up the myposter Group, which this year will be scratching the 100-million-euro sales mark.
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myposter GmbH from Bergkirchen near Munich is an independent and bootstrapped funded e-commerce B2C company for premium digital printing. The timeline is worth a closer look to learn how, with a tight budget and scarce resources, and without external funding (bootstrapped), the company has grown from buying its first Canon printer in 2008 to employing almost 350 people.
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