There was little movement in average online print prices in the third quarter of the year: While they again settled at a very slightly higher level in the flyer segment, with a peak in July, the average prices for the shopping cart in Q3 were slightly higher than in Q2, but still well below the values for the previous year.
→
Anyone who ordered flyers in the second quarter of 2023 once again had to delve deeper into their pockets. The average online print prices for the traditional print product also increased between April and June of this year. For some manufacturers, the increase was even in the double digits. After prices fell at the end of the first quarter for the first time, they rose again slightly in the following months.
→
It should be clear to everyone that an online store for print products alone is no guarantee of a company’s success – after all, potential customers first have to hear about the offer. But social media and AI are turning classic marketing strategies on their head. Digital commerce is gaining in importance – for print companies, too.
→
be.print is the name of Lead-Print’s new online print ecosystem, which is designed to connect print shops and corporates easily, quickly and seamlessly with each other and, if required, with external service providers. With the new 360° mass customization platform, the Willich-based provider of B2C and B2B store environments aims to take web-to-print and print procurement to a new level, according to an official press release.
→
“Artificial intelligence is the nucleus of the greatest disruption of our society since the invention of the letterpress by Johannes Gutenberg,” says Bernd Zipper, Chairman of the Initiative Online Print e.V.. “We are in the midst of a dramatic change in the world of work – fields of work and processes will change at a speed never seen before and revolutionise our society in the long term,” Zipper continues.
→
“We still have many chapters to write,” was how Robert Keane, founder and CEO of Cimpress, summed up his keynote. The spirit of optimism described by him could be felt everywhere at the tenth Online Print Symposium: the anniversary edition of the leading event of the online print industry set valuable impulses for a successful future.
→
Online print has many facets. It works differently in Europe than in the USA, and there are also differences between individual countries. But one thing is true everywhere: many developments within the printing industry in recent years were initially triggered by online printing. And: traditional print shops and online print shops are working together more often and more closely.
→
After a brief breather, prices in online print picked up again in the fourth quarter of 2022. According to the current ZOPI – the Zipcon Online Print Price Index – in the fourth quarter of 2022, new highs were reached in November of last year, followed by only a slight decline in December. Looking at the details, however, there have also been downward outliers, at least for flyers.
→
Even though the past year has shown how interwoven – and thus vulnerable – the markets and their players are, print shops can look to the new year with a certain degree of confidence. Certainly those who have taken the volatility of recent years as an opportunity to align their structures and processes with this “new normal” – and see not only challenges but also opportunities in the trends. What will influence the online print world in 2023?
→
Twelve percent more sales, nine percent rise in gross profit: figures that many a print service provider could only dream of. Cimpress is reporting new record figures both in the fourth quarter and for the 2022 financial year as a whole and will not starting its new financial year with a “business as usual” attitude.
→