Customer loyalty programs are in vogue, and not for the first time. Based on their purchasing behaviour, customers receive special offers or discounts that ideally bind them to the service provider in the long term. This is important! And yet in-house customer loyalty programs often fall short of the mark.
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Networking under Corona conditions: After the spring conference of the Initiative Online Print e.V. (IOP) had to be held virtually due to corona conditions, the fall conference 2021 – in compliance with 3G rules – took place once again in person. The host for the event on 26 and 27 October was Koenig & Bauer AG in Radebeul, Saxony. In addition, the IOP welcomed a new member company, mypromo AG.
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How can chat bots be used professionally? After our unscientific self-experiment with the Replika app, we wanted to learn more. That’s why we took a closer look at practical use cases of digital service agents. The first part of our analysis is dedicated to chat bots in customer service. Who still remembers the annoying bug-eyed paper clip “Clippy”, who made Microsoft Word since 1997 unsafe with well-intentioned advice?
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Until the very end, we, the bvdm and zipcon as organizers, had hoped to be able to hold the OPS in early June as planned. Due to the decision of the German parliament stating that “the epidemic situation of a national scope that was declared due to the corona pandemic will continue to apply for an additional three months until 30 June,” this is now no longer possible.
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Pure excitement – in Podcast No. 6! This time the one in the hot seat is none other than Marc Horriar, CEO of CloudLab. Founded in 2013, CloudLab today develops browser-based web-to-print and printing solutions for the print industry.
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Print mailing campaigns are a good marketing opportunity for a company, a service or a product. A print product with its haptic qualities makes it easier to trigger an emotion and set impulses. Addressing a potential business partner correctly confirms the value placed on the other party.
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To push ahead with their digitalization offensive, the supervisory board of Koenig & Bauer AG→