After OpenAI’s ChatGPT, Microsoft’s Copilot and Google’s Bard, it was only a matter of time before Amazon followed suit. Now the company’s AWS division has unveiled its own AI-based chatbot, “Q”. The most important difference: it is not aimed at private individuals, but is designed to provide targeted support to corporate customers in IT and development, administration and project management. This could also benefit online print shops.
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Customer loyalty programs are in vogue, and not for the first time. Based on their purchasing behaviour, customers receive special offers or discounts that ideally bind them to the service provider in the long term. This is important! And yet in-house customer loyalty programs often fall short of the mark.
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It has been three years since Christoph Behn retired from the operational management of the Celebrate Company and founded the business angels association Better Ventures. But now he is returning – and taking over for Co-CEO Patrick Leibold, who will be leaving the company at the end of 2023 after six years.
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The Initiative Online Print (IOP) welcomed three new members to its ranks at its autumn meeting at the end of September, which took place at Kalfany Süße Werbung GmbH & Co. KG in Herbolzheim and afterwards in Freiburg. The focus was on robotics and automation in the onlineprint industry.
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Because the team of the online printing and e-commerce platform Helloprint found the previous automation solutions for the customer experience in e-commerce too standardised, too inflexible and too cost-intensive, they took matters into their own hands without further ado – and developed their own AI-supported automation software with Engaige.
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Google is the name given to anyone who is looking for information, products or service providers. With almost 9 billion search queries per day and a global market share of almost 92 percent, the search engine developed by Larry Page and Sergey Brin in the mid-1990s is the most important access point to the World Wide Web. Exactly 25 years ago today, Google went online with the first search index at google.com.
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On 14 and 15 March 2024, the Online Print Symposium will enter its 11th round at the Science Congress Center Munich with more than 300 participants from all over the world! After a brilliant anniversary event, the Online Print Symposium now presents itself in a new look. The new logo and design can already be seen on the website: https://online-print-symposium.de/en/
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For e-commerce companies in the EU, the world has become a slightly simpler place again, at least as far as data protection is concerned: In July, the European Commission adopted the new adequacy decision in the form of the “EU-U.S. Data Privacy Framework”, thus creating a new legal basis for cooperation between EU companies and U.S. service providers and data processing.
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How artificial intelligence could change the online print industry was the topic of the first AI bootcamp of the Initiative Online Print (IOP). The content included possible applications of AI in practice: in small groups, the IOP members were also able to work together on initial, practical projects that should also be implemented in their own companies.
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The summer is slowly getting underway, and we’ve waited long enough for it. Just in time for the summer vacations in North Rhine-Westphalia, we are also taking a break – and this time we are following the example of the schools and taking a few weeks off! Thus, we will be back to you from the beginning of August and will publish as usual interesting news and critical-questioning blog posts.
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