Tagged: OPS

Dr. Ralph Dittmann sprach auf dem Online Print Symposium 2023 über die Beilage und warum sie keineswegs eine Klimakiller ist
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In view of the digital alternatives, advertising brochures are no longer up to date – and even worse, they are climate killers. This is precisely what is often cited by those who have just discontinued their printed offer communication or are planning to do so. Neither the one nor the other is true, as Dr Ralph Dittmann, Managing Director of the WKS Group, impressively demonstrated at the Online Print Symposium 2023 with the help of current figures. 

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On 23 and 24 March 2023, the Online Print Symposium (OPS) will celebrate a milestone birthday: for the 10th time, the OPS will take place in Munich and attract industry giants and newcomers alike to the Science Congress Center Munich. Renowned speakers will talk about Mass Customization, Digital Commerce, Digital Transformation, Web-to-Print and Crisis Management, among other topics.

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The Online Print Symposium 2022 is fast approaching. For a long time, the online print industry has been waiting and hoping to finally exchange ideas in person once again- in just over 6 weeks, the time has finally come. The popular OPS app is now launched and this time available in German and English. All participants will be able to use the app free of charge. It not only provides an overview of the speakers and start-ups, but also presents the programme and the partners of the accompanying exhibition.

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Until the very end, we, the bvdm and zipcon as organizers, had hoped to be able to hold the OPS in early June as planned. Due to the decision of the German parliament stating that “the epidemic situation of a national scope that was declared due to the corona pandemic will continue to apply for an additional three months until 30 June,” this is now no longer possible.

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In an interview with Balthasar Mayer / SIP, Bernd Zipper talks about online printing in the German-speaking region. How he views the overall economic situation, which trends will determine online printing and what role the Online Print Symposium plays in the process.

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In March 2020, the Online Print Symposium was the last industry event before the Corona Lockdown. Since then, it is not only the online print industry that has changed. We have also been affected by the fact that the crisis has meant massive losses for many companies. Yet this situation also offers new opportunities. We have taken advantage of this and reinvented the OPS. Especially now, in times of crisis, the online print industry is developing rapidly and is showing its enormous potential.

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