Tagged: paper crisis

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Why is Beyond Print actually called Beyond Print? Why is the paper crisis, of all things, giving mass customization a boost, and why is ‘digital only’ a dead end? In an interview with ipaper.io, Bernd Zipper not only provides answers to these questions, but also explains why it is so important for advertisers to develop a comprehensive concept in which printed and digital forms of advertising are intertwined. Curious?