Tagged: Preis Index

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After a brief breather, prices in online print picked up again in the fourth quarter of 2022. According to the current ZOPI – the Zipcon Online Print Price Index – in the fourth quarter of 2022, new highs were reached in November of last year, followed by only a slight decline in December. Looking at the details, however, there have also been downward outliers, at least for flyers.

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Prices for print products continue to rise – as shown by the current zipcon Online Print Price Index, which looks at the first quarter of 2022. This puts print – at least in terms of appearance – seamlessly between food, gasoline, and electricity. Following the impact of the pandemic, which has hit various industries and markets with varying degrees of severity over the past two years, the consequences of the war in Ukraine are being felt by everyone.

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At first, paper “only” became more expensive, now in some places it is even in short supply. As if the pandemic and the reintroduction of the obligation to file for insolvency hadn’t already hurt the printing industry and its companies enough. Now there’s the paper shortage. The quarterly Zipcon Online print Price Index (ZOPI) shows whether and to what extent the battle for paper has affected the pricing of online print shops.

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The Zipcon Onlineprint Price Index (ZOPI) provides guidance on pricing in the printing industry. In March, we last compared developments on the market. The current analysis of the first half of 2021 shows what has happened since then.  In the last ZOPI we could see that Flyeralarm had reduced their prices for flyers by 11 percent around the turn of the year, against the general trend on the market.

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Some time ago a friend told me that he would have given up his job as a publisher long ago if he still had to pay the printing prices of 2002. Over the years, he has kept the quotations and invoices from various printers where he had his title printed.