There was little movement in average online print prices in the third quarter of the year: While they again settled at a very slightly higher level in the flyer segment, with a peak in July, the average prices for the shopping cart in Q3 were slightly higher than in Q2, but still well below the values for the previous year.
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Anyone who ordered flyers in the second quarter of 2023 once again had to delve deeper into their pockets. The average online print prices for the traditional print product also increased between April and June of this year. For some manufacturers, the increase was even in the double digits. After prices fell at the end of the first quarter for the first time, they rose again slightly in the following months.
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After a brief breather, prices in online print picked up again in the fourth quarter of 2022. According to the current ZOPI – the Zipcon Online Print Price Index – in the fourth quarter of 2022, new highs were reached in November of last year, followed by only a slight decline in December. Looking at the details, however, there have also been downward outliers, at least for flyers.
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Between the energy and paper crises, the situation remains tense for companies in the printing industry. In the second quarter of the year, the online print shops recorded in the ZOPI, the Zipcon Online Print Price Index, continued to pass on the cost increases to their customers almost without exception.
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Prices for print products continue to rise – as shown by the current zipcon Online Print Price Index, which looks at the first quarter of 2022. This puts print – at least in terms of appearance – seamlessly between food, gasoline, and electricity. Following the impact of the pandemic, which has hit various industries and markets with varying degrees of severity over the past two years, the consequences of the war in Ukraine are being felt by everyone.
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The ongoing shortage of paper and the additional rise in prices for printing inks, printing plates and energy have presented online print shops with major challenges in the last quarter of 2021. Although most of them were able to keep their prices stable for a long time during the year, there are now signs of a turnaround: Online print prices are on the rise, across almost all product groups and suppliers.
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At first, paper “only” became more expensive, now in some places it is even in short supply. As if the pandemic and the reintroduction of the obligation to file for insolvency hadn’t already hurt the printing industry and its companies enough. Now there’s the paper shortage. The quarterly Zipcon Online print Price Index (ZOPI) shows whether and to what extent the battle for paper has affected the pricing of online print shops.
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The Zipcon Onlineprint Price Index (ZOPI) provides guidance on pricing in the printing industry. In March, we last compared developments on the market. The current analysis of the first half of 2021 shows what has happened since then. In the last ZOPI we could see that Flyeralarm had reduced their prices for flyers by 11 percent around the turn of the year, against the general trend on the market.
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We first introduced the ZOPI on February 8, 2021. There has never before been a price index for online print products. This first publication received a very positive response from the industry. Many thanks for the numerous suggestions!
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