Tagged: print product

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It used to be simple: an online shop was an online shop and social media was primarily used for private purposes. Today, this distinction no longer exists, as social media and online shopping are increasingly merging into what e-commerce professionals call “social shopping”. According to a recent whitepaper by YouGov, the trend has what it takes to become the “new normal”. (Online) printers should also take note of this.

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Print mailing campaigns are a good marketing opportunity for a company, a service or a product. A print product with its haptic qualities makes it easier to trigger an emotion and set impulses. Addressing a potential business partner correctly confirms the value placed on the other party.

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