Complaining is not my thing – and surrendering to one’s fate without resistance is even less so. What is my thing is the printing industry and the question of how it will continue to develop. I’d like to explain to you how we at zipcon see the future of the printing industry. But I must warn you in advance: this article contains not only bitter realizations, but also numerous facts and forecasts that genuinely hurt.
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Marketing and printing experts work hand in hand – but don’t always speak the same language. The expert forum on “Programmatic Printing” at the dialog marketing trade show, “Dialog 21”, aims to provide insights into how Programmatic Printing and digital printing are embedded in the communications of the future. Participation is free of charge, interested parties can register here.
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Druckfisch.de has been developing and marketing webshop solutions for print stores for four years. The focus is on B2B offerings, i.e. enabling a print store to offer its own customers a web store. The company is not an inexperienced start-up trying out something new in the home office with a chai latte in hand.
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Cloudprinter.com has conducted a study on the global impact of Covid-19 on the printing industry. According to the report, photo personalization, capabilities via Amazon and shipment tracking are shaping the digital printing industry. It’s been more than a year since COVID-19 went global.
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Connecting software and ensuring data exchange between existing systems is one objective of the Industry 4.0 concepts. One difficulty encountered in practice is the automation of processes, as software packages are often incompatible. Interfaces between ERP system and production workflow are often non-existent or very expensive.
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On September 1, 2020 Beyond-Print published the ‘Think Print Movie’, an insightful film on the role of the print industry in an ever-changing digital world.
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Joining me for another one of our ‘Talking Overseas’ discussions, John Parsons and I examine→