Tagged: promotional communications

Angebotskommunikation: promotional communications
Trends 0

Obi already did it last year, Rewe wants to follow suit in July and discontinue its printed advertising brochure. Netto has been testing a slimmed-down version of its “Promotional leaflet” in the greater Berlin area since the fall of 2022, and Aldi has said goodbye to its printed customer magazine. Reports like these give the impression that printed promotional communication is a discontinued model.