Whether we like it or not, anyone who runs an online store, no matter what products it focuses on, will be compared to Amazon. That’s because the number 1 online marketplace sets the benchmark when it comes to checkout. Online print shops likewise have to contend with the expectations this creates on the customer side.
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When “big players” meet start-ups and innovative ideas meet open ears, and developers and users discuss solutions to problems together, it’s OPS time. On the second day of the event, the Online Print Symposium once again highlighted exciting trends and dared to think outside the box.
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It is annoying when the user’s journey through the web store comes to an abrupt end with an error. Everyone is familiar with the frustration of online shopping: unclear purchase processes, non-transparent returns processes, pages that don’t finish loading, or simply errors in the applications themselves, such as when the data upload doesn’t work or the next page in the web store simply isn’t accessible.
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