Who would refuse to look into the future in order to make the right decisions in the here and now? What would have been the reactions in 2019 if someone had predicted the events of 2020? Presumably not much would have happened, because nobody would have believed it. Why do we ignore the incredible? Perhaps we lack mindfulness? Maybe we lack the bold personalities who dare to take the initiative and inspire us in a profound way.
The quote “The most dangerous worldview comes from people who have never looked at the world” by Alexander von Humboldt is more apt than ever. The demagogues who lack the expertise for their statements should keep Humboldt in mind. In 2019, we celebrated the universal scholar’s birthday. A man, marked by mindfulness and the will to research, who, together with his brother, debated with the likes of Goethe and Schiller, and indeed the world. Setting off with 42 instruments to measure the world and influenced by Descartes, the founder of early modern rationalism, Humboldt recognized the “web of life” when peering down into the distance from a height of 6000 meters. He permanently changed a world view that until then had been regarded as the norm and was shaped by mechanics and hierarchies.
Trend-setting statements require effort and a universal, practical, and analytical spirit. Anyone who has read Andrea Wulf’s biography of Alexander von Humboldt realizes that if you want to shape the future, you must respect the past and explore the present. Not in the study rooms, but in the field, on machines, with people and today in front of computers. Bernd Zipper has dared to do this for the printing industry.
In six minutes, Bernd Zipper explains in depth how society and with it the positions of the media are changing. He makes it clear what an important role print will play in the digitalized world. A promotional film for the future of the entire print industry that has never been seen before. The film will be published on September 1, 2020, in a way that is understandable and accessible to everyone.