Trends: The Mass Customization Crew – the right answer to the megatrend

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My house, my car, my yacht. I don’t give a damn about status symbols – but I like the “mine” in them! Not because I’m selfish, but simply because I love mass customization – preferably in combination with print! So, my wine label, my cereal box, my individually designed and printed sneakers. The trend has been apparent in society for a long time – and a lot has also been happening on the technology side recently, especially in the form of the numerous integrators that are currently entering the market. But one discovery at drupa particularly excited me: MCC.

Behind it are five solution providers, all of whom have been known and established in the printing industry for years and each of whom has their own specialty:

  • be.print, formerly known as Lead-Print of Be Beyond, is a provider of an ecosystem, including interfaces and open and closed stores for print shops and corporates
  • rissc solutions, which has developed a powerful web-to-print editor with its printformer which makes the creation of print data for mass customization products child’s play,
  • ctrl-s, which can automate the entire production workflow with its Symphony Smart Factory Framework
  • calibrate, the Austrian automation, PDF and preflight specialists, whose solutions ensure correctly prepared print data, and
  • tessitura, which can network all machines in a company or across production sites, manufacturers or machine generations and harmonize them in an “analogue-digital heartbeat”.

These five have come together to form the Mass Customization Crew. And I find their approach very exciting. It’s not a merger in the traditional sense – each provider is and remains independent. But together, with their respective expertise, they cover the entire life cycle of a (mass customization) print product, from creation to handover to the logistics service provider. And that is precisely what makes the MCC so interesting in my eyes.

Because if a customer approaches a member of the Mass Customization Crew with questions about the implementation of business models and production processes or needs support in the actual implementation, the five “crew members” work hand in hand, according to their own statement. This does not mean that the print shop has to use all five solutions at the end of the day. Not at all – quite the opposite, I was assured.

The highlight is that assistance is provided on the basis of the machines, systems and workflows that the user already has and the best possible concept is developed on this basis. If the expertise of a “crew member” is sufficient, that’s great – but as soon as processes from other areas are involved in the problem, “the ball” can easily be passed on to one or more of the other MCC providers. The user does not have to spend time searching for other solution providers, but can rely on the fact that they already have the right contacts at their side with the MCC and that the solutions of the individual “crew members” can “communicate” with each other.

The members of this new MC crew have thus recognized what I believe to be a fundamentally important point. Because no two printing companies are the same, no two are like a “green field” on which an ideal production workflow can be set up from scratch and without any complications.

However, the right interaction between the individual specialists can ultimately result in a reliable, highly automated production workflow. As you know, without highly automated processes, there can be no economically successful mass customization.

My Take: At the risk of repeating myself, we are on the cusp of moving from mass production to mass customization. With the increasing emergence of integrators, such as Atomyx recently, and also with alliances such as the Mass Customization Crew, I think we are already one step further, because it is precisely through such cooperative approaches that print shops can benefit most from this rapidly growing trend. The opportunities are there – now we should really take advantage of them!

Summary
Trends: The Mass Customization Crew - the right answer to the megatrend
Article Name
Trends: The Mass Customization Crew - the right answer to the megatrend
Description
My house, my car, my yacht. I don't give a damn about status symbols - but I like the "mine" in them! Not because I'm selfish, but simply because I love mass customization - preferably in combination with print! So, my wine label, my cereal box, my individually designed and printed sneakers. The trend has been apparent in society for a long time - and a lot has also been happening on the technology side recently, especially in the form of the numerous integrators that are currently entering the market. But one discovery at drupa particularly excited me: MCC.
Author
Publisher Name
Beyond-print.net

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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, Owner: (Registered business address: Germany), processes personal data only to the extent strictly necessary for the operation of this website. All details in the privacy policy.