Trends: The ‘phygital’ retail sector and paper that comes to life

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At the Online Print Symposium 2024, Orderize and Memperience showed that a local store and a digital shopping experience do not have to be mutually exclusive but can be a perfect – “phygital” – match, and that it is indeed possible to bring pages to life similar to Harry Potter. The two start-ups – along with five others – presented their solutions as part of the event’s Insight Pitches and attracted a great deal of attention.

As Co-CEO of Orderize, Marvin Pflaume deals with the digital transformation of local retail. While 50% of all consumers like to store in bricks-and-mortar stores, 61% look for information online before making a purchase – and this is exactly what Orderize is taking advantage of. The start-up’s mission is to equip retailers with the necessary digital tools and expertise so that they can remain competitive in the digital space and develop their own new “phygital” concepts. Incidentally, the word “phygital” stands for the merging of physical and digital processes.

And this can take the form of a digital (online shop- or similar) shop window, for example, through which a baker can offer his products and the customer can place his order for a brunch with friends from the comfort of his own home and pick it up later in person in the store, freshly baked and at lightning speed.

In other words, Orderize offers a platform that doesn’t have to sacrifice the convenience of traditional e-commerce, which should bring consumers closer to shopping in local retail stores again. At the same time, Orderize offers local retailers an entry into the world of phygital sales. The vision is to make local retail sustainable in the long term in order to preserve and further diversify the diverse cityscapes and associated experiences.

Videos on printed pages

Interest in the second start-up was also high at the Online Print Symposium. What we have previously known as “electronics in print”, where a video is usually played on a display integrated into a cardboard box for advertising purposes, is now obviously taking on a new dimension. With their start-up memperience and patented technology, brothers Manuel, Julian and Cedric Mandel have presented a VideoBook that is a combination of a traditional book and a photo book, capturing not only static images and text, but also moving images, i.e. videos with sound – without QR codes, without a smartphone and without the Internet – directly on the printed pages of the VideoBook.

Prior to their business idea, the young entrepreneurs had little contact with the printing industry, but their goal was to preserve memories more effectively, so they set themselves the goal of revolutionizing the industry with their VideoBook. To this end, they built a prototype, conducted market studies and convinced investors to back their VideoBook.

Such a VideoBook can contain 16 to 40 layout pages and up to four pages with a video. Between the pages, in which the extremely flat display is embedded, several pages of paper must be arranged as a kind of buffer so that the signals of the videos to be played do not interfere with each other. The entire technology is built into the spine and the book is charged via an inductive charging pad.

Such a book is expected to cost between €79 and €225 and will primarily be offered for special occasions such as weddings. According to Julian Mandel, several hundred books have already been sold. The next steps are other formats, a greater variety of material and videos with a longer running time. We will definitely stay tuned and follow the developments of the start-ups.

Further exciting insights into the presentations and insight pitches from the Online Print Symposium 2024 will also be available here on beyond-print.de in the coming days and weeks.

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Trends: The 'phygital' retail sector and paper that comes to life
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Trends: The 'phygital' retail sector and paper that comes to life
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At the Online Print Symposium 2024, Orderize and Memperience showed that a local store and a digital shopping experience do not have to be mutually exclusive but can be a perfect - “phygital” - match, and that it is indeed possible to bring pages to life similar to Harry Potter. The two start-ups - along with five others - presented their solutions as part of the event's Insight Pitches and attracted a great deal of attention.
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Beyond-print.net

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