Zipper’s Blackprint, Day 1: A small miracle: Humans meet live in Düsseldorf!

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260,000 visitors attended drupa in 2016 – a quarter of a million trade visitors from all over the world. Unbelievable. And even if the visitor record from 1990 – when there were 440,000 visitors – will probably not be repeated in digital times, the fact that drupa is taking place again after 8 years (!) is already great!

Why? Because especially in “digital times”, after endless video conferences and numerous virtual events, people are longing to meet, to exchange ideas – to develop ideas together.

That’s good! That’s good, good for print, the entire industry and for every single visitor of the trade fair. Why? Because the 1:1 – face-to-face – conversation is irreplaceable. This fact alone makes trade fairs, and drupa in particular, something wonderful. Of course, in fact, live events could be completely replaced – but the “human” element would be missing.

And that is encouraging in a completely different area: AI – artificial intelligence. Positioned everywhere as the top marketing blurb topic, AI apparently promises us the “digital kingdom of heaven”, some contemporaries might believe. I myself see AI as a wonderful opportunity to break new ground in almost every area of the print industry – I see AI as a great opportunity for all of humanity. But as a tool – not as a “replacement”.

Because just like web conferencing, AI cannot replace one thing: humanity. With all its faults and quirks – evolutionarily completely off the mark, but empathetic, sensitive and simply human. And so I am looking forward to many personal meetings at this unique event, drupa 2024!

My Take: In “Zipper’s daily blackprint” I’m writing about my thoughts and findings of drupa 2024 on a daily basis. Did you get your copy yet?
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Zipper's Blackprint, Day 1: A small miracle: Humans meet live in Düsseldorf!
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Zipper's Blackprint, Day 1: A small miracle: Humans meet live in Düsseldorf!
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260,000 visitors attended drupa in 2016 – a quarter of a million trade visitors from all over the world. Unbelievable. And even if the visitor record from 1990 – when there were 440,000 visitors – will probably not be repeated in digital times, the fact that drupa is taking place again after 8 years (!) is already great!
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beyond-print.net

Judith Grajewski war 14 Jahre für Deutscher Drucker tätig und hat als Redakteurin vor allem über den Wachstumsmarkt Digitaldruck berichtet, als Online-Verantwortliche das Portal print.de und die Social-Media-Kanäle mit aufgebaut und sich als „Transaction Editor“ mit Content-Management- und Marketingstrategien beschäftigt. Nach einem kurzen Intermezzo als Chefredakteurin des Werbetechnik- und LFP-Fachportals Sign&Print, bleibt die studierte Dipl.-Ing. für Medientechnik (FH) ihrer Leidenschaft für Print treu und widmet sich nun der Beratung und Projektbegleitung von Druckunternehmen auf ihrem Weg in eine digitalisierte Zukunft. Darüber hinaus gibt sie als Redakteurin für Beyond Print regelmäßig Einblick in relevante Themen des E-Business Print. (Profil bei Xing, LinkedIn)

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