Zipper’s Daily Blackprint, Day 11: This was the „Higher-Faster-Further-drupa“

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What will people remember about this drupa? It was clearly the ‘higher-faster-further drupa’! It wasn’t AI, sustainability, nanography, robotics or any other trendy topic that dominated drupa 2024 – it was simply about the fact that the technologies that were already on the market 8 years ago have now really grown up. And got faster. And bigger – in terms of the sheet sizes.

Personally, I had some incredible encounters with old and new companions. I learned that the ‘official’ drupa has nothing to do with the people on the show floor. They want to talk, exchange ideas, are curious and also often horrified when they realize that the ‘currywurst index’ has reached new heights. It is wonderful to see how strangers exchange ideas on an ad hoc basis and at eye level. And it is great to see that drupa is working again after an 8-year break.

However, many people also have the impression – as my little survey showed – that drupa will have to reinvent itself in the future, because ‘business as usual’ will not do this trade fair any good. Shorter cycles would suit drupa well, I often heard, more affordable options for participation, a ‘start-up village’: the list of wishes is long.

My personal wish is rather this: namely that I will see you all again at the next drupa in my city of birth, Düsseldorf. Stay healthy, agile and courageous – the printing industry needs you, your passion, creativity and energy! With this in mind: see you in 2028! At the latest.

My Take: In “Zipper’s Daily Blackprint” I’m writing about my thoughts and findings of drupa 2024. Did you get your issue yet?
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Zipper's Daily Blackprint, Day 11: This was the „Higher-Faster-Further-drupa“
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Zipper's Daily Blackprint, Day 11: This was the „Higher-Faster-Further-drupa“
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What will people remember about this drupa? It was clearly the ‘higher-faster-further drupa’! It wasn't AI, sustainability, nanography, robotics or any other trendy topic that dominated drupa 2024 – it was simply about the fact that the technologies that were already on the market 8 years ago have now really grown up. And got faster. And bigger – in terms of the sheet sizes.
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beyond-print.de

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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