Zipper’s Daily Blackprint, Day 5: Inkjet, Nano, Toner?

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I admire Landa. Not just Benny Landa, who I really like, but the whole team. Yes, they are masters of marketing. Yes, there is a high potential of exuberant enthusiasm – and, yes, sometimes it gets exaggerated. But it looks as if the company is now (finally) delivering machines on a bigger scale.

Sure, the cooperation with Cimpress was presented with great fanfare on the first day of the trade show – and Benny explained his nanography concept very clearly to the journalists present – but here they are, on the stand: running printing machines. I believe that the company now has the opportunity to (finally) position itself in the market for digital printing machines. However, I still don’t believe the “offset killer” that Landa is so fond of trumpeting.

But what will now drive the market? Inkjet? Nanography? Smart toners? Clearly: everything. Because every current printing process has its intended use and there is still a lot to learn and further develop, because there is no such thing as the “panacea printing machine”, “the killer machine”.

This is reassuring – for the diversity in the market, the supplier industry and good for the industry – because everyone can find their place. Even AI, a lot of money or the best marketing can’t change that. What you learn at drupa 2024, however, is that Benny Landa and his team can now deliver. Or as the saying goes: “Finally they made it”.

My Take: In Zipper’s Daily Blackprint I’m writing about my thoughts and findings at drupa 2024 on a daily basis. Did you get your copy of the drupa daily yet?
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Zipper's Daily Blackprint, Day 5: Inkjet, Nano, Toner?
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I admire Landa. Not just Benny Landa, who I really like, but the whole team. Yes, they are masters of marketing. Yes, there is a high potential of exuberant enthusiasm – and, yes, sometimes it gets exaggerated. But it looks as if the company is now (finally) delivering machines on a bigger scale.
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Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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