Zipper’s Daily Blackprint, Day 6: Where is AI when you need it?

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Yesterday morning I spoke to a young, dedicated printer from Bavaria. His expectations of drupa are high. Because: “Artificial intelligence will change everything. Everything.” That’s what he said, waved and disappeared into the hustle and bustle of the exhibition halls. By the afternoon, his opinion had already changed.

One major machine manufacturer presented a chat AI for user service in its show, another left production planning to the AI, and a manufacturer of digital printing machines did both directly. “Actually, I was expecting more,” said the young printer. “Where’s the hype? Out there in the world it’s all happening and here in the nucleus of the global printing industry, it feels like a small Gallic village. Hardly a trace of real implementation of AI,” said the young man and left.

Whew. I was actually quite pleased that not every vendor was attaching an AI label onto their machines – and I actually thought that was a good thing. But obviously the expectations of younger market participants are different.

My stance on AI is clear: it is the greatest invention of mankind since the introduction of movable type – but it is a tool, not a magic bullet. A tool that needs to be used. And there’s still a lot that needs to happen.

So, the only thing that helps is to ask! Where have you seen “real AI”, a real AI innovation? Write to me at bz@zipcon.de and we’ll get to the bottom of it together! See you tomorrow, then! 

My Take: In “Zipper’s Daily Blackprint” I’m sharing my thoughts and findings of drupa 2024. Did you get your copy of today’s drupadaily magazine yet?
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Zipper's Daily Blackprint, Day 6: Where is AI when you need it?
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Zipper's Daily Blackprint, Day 6: Where is AI when you need it?
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Yesterday morning I spoke to a young, dedicated printer from Bavaria. His expectations of drupa are high. Because: "Artificial intelligence will change everything. Everything." That's what he said, waved and disappeared into the hustle and bustle of the exhibition halls. By the afternoon, his opinion had already changed.
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beyond-print.net

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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