Zipper’s Daily Blackprint, Day 8: Which drupa 2024 will we remember?

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Like no other trade show, drupa is all about machines. That’s clear. And what you see here is really solid. I can’t get enough of it. Unfortunately, however, I also have the feeling that little has changed in the last 8 years – minus three years, of course, that we lost to Corona.

Some have now finished with their nanographic printing machines, while others now have inkjet machines that really speed up production, offset will be even faster in the future, and changing plates won’t even take a cigarette break. Robot arms work hard filling pallets or feeding printing and finishing machines – and in digital printing, new inks fulfil the wishes of every creative person.

It almost seems as if – in terms of mechanical engineering – ‘something is finished’ for once. And I love almost every machine I see on the show floor. That’s great, but where is the real innovation?

Don’t get me wrong: it’s absolutely okay to buy a machine that is simply good, solid and well-engineered for a change! It’s really, really good to make a ‘simple’ replacement investment. You don’t have to jump on every trend – and yet I’m still looking for ‘the innovation’.

A few years ago, everyone was intoxicated by Landa: Wow, new – but somehow not… and today? Where is ‘the’ innovation? The one thing that will be remembered at drupa 2024? And what haven’t we already had: the inkjet drupa, the software drupa, the JDF drupa, etc.

But what will drupa 2024 be? After the halfway point of the fair, it’s okay to ask, isn’t it? What do you think? Write to me: what was ‘your’ innovation at drupa 2024? What would be ‘your’ title for drupa 2024?

My Take: In “Zipper’s Daily Blackprint” I’m sharing my thoughts and findings of drupa 2024. Did you get your copy of today’s drupadaily magazine yet?
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Zipper's Daily Blackprint, Day 8: Which drupa 2024 will we remember?
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Zipper's Daily Blackprint, Day 8: Which drupa 2024 will we remember?
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Like no other trade show, drupa is all about machines. That's clear. And what you see here is really solid. I can't get enough of it. Unfortunately, however, I also have the feeling that little has changed in the last 8 years – minus three years, of course, that we lost to Corona.
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beyond-print.net

Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. The technology and strategy consultant and his team actively support practical implementation in a wide variety of customer projects. His work involves developing visions, concepts and strategies for the players active in the print production process across a wide range of industries. His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. Bernd Zipper is the creator and chairman of Initiative Online Print e.V. and, in addition to his consulting activities, is an author, lecturer and sought-after speaker, orator and moderator. His visionary lectures are regarded worldwide as trend-setting management recommendations for the print and media industry. (Profiles also in Xing, LinkedIn).

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