If you’re talking service, you’re also talking customer loyalty – it makes all the difference, especially in the online business. How do entrepreneurs manage it? With integrated digital value chains!
Times are changing – entire business lines and proven practices are being disrupted and companies that want to remain competitive in the future are going through a digital transformation process. Both circumstances have one thing in common: value chains are becoming increasingly more digital and undergoing a shift. Some major online players are already demonstrating the best way of tying customers in to their eco-systems – by offering services from A to Z, and thus ensuring that they are continuously “looked after”. They then don’t need to look elsewhere and the competition is less and less appealing, because everything is taken care of. That is exactly what the third episode of ZIPPER’s INSIGHTS is all about – digital value chains.
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