Being a role model, communicating and being persistent. These are just three of the most important recommendations for making a success of digital transformation in print and media businesses.
Have you internalized the RDOUMI formula and is what is required of you and your business as part of digitalization efforts clear? Then you are headed in the right direction! Now to enable you to recognize what you definitely should or should not do as you move towards digital transformation, I have taken the trouble to comment on Dos and Don´ts during this process of change. Some tips may perhaps seem familiar. Does a (however sketchy) plan exist? What’s the story with human resources? I can say from my day-to-day consultancy experience that while these aspects are often absorbed by those concerned, they are not actioned properly. In this respect there are plenty of “traps” – you need to avoid falling into them as much as possible!
Have fun watching the video and I hope it is very useful and informative!